I am a big picture thinker and creative lead currently overseeing the art direction and imagery of Urban Outfitters Home in Philadelphia.
At Urban Outfitters, I oversee the e-commerce studio and come up with the concepts for monthly marketing initiatives and execute them in-studio and on location. I work cross-functionally to deploy the assets and make sure the story we are telling carries through to the customer. I strive to empower those around me to create work that generates an emotive response from the audience - in-turn effecting sales and building brand equity.
Before working at Urban Outfitters in Philadelphia, I was a freelance art director and stylist for many large fashion retailers in New York City (list below). I graduated from The Fashion Institute of Technology in 2008, and worked as a styling assistant upon graduation of college. I began art directing e-commerce and editorial imagery on set at Gilt Groupe in 2010.
I absolutely love what I do - I love telling stories through imagery and collaborating with other creatives to produce a result that is a sum of all of our creative minds combined. I'm passionate about speaking directly to the customer and creating a positive brand identity for those I work for.
Jenna is a certified yoga teacher and has two matching ginger cats named Pringles and Chester. She currently lives with her kitties and her artist husband, Daniel McRorie, in Philadelphia. She is the Creative Director of Atlas Magazine, founded in 2011. @atlasmag Jenna is also the creator and designer of a sustainable, body-positive line of sweaters, called "Jimmy," launched in 2014. @jimmysweaters
Compass - New York, Washington D.C. and Boston
Hearst Digital Media
Rent the Runway
Photo Art Direction
Content Design and Layout
Jenna lives in Philadelphia